• In this case we have difficulty with absolute judgements.
  • We tend to save Rs.50 for food by walking 10 mins. But we wont consider the same when we are spending lets say 1000.
  • a product discounted from 100 to 70 is good buy than straight away buying it for Rs70.
  • We will say the share is great as it is 50 percent below the peak price. but the question should whether it move up or not?
  • We don't notice gradual changes - inflation. but we get outraged for taxes which are in the same percent.
  • a charming women marries a fairly average man as her parents were awful people. so the ordinary man appears to be a princes.
  • if you are seeking a partner, never go out in the company of your supermodel friends. People will find you less attractive than you really are. Go alone.