• Define what makes the idea so good.
  • Keep it simple what makes it special.
  • Keep the elements that were important to hold on to.
  • Dont drift from this unless you have very good reason to do so.
  • Simplify to its most important elements. Prune it back to its barest fundamental essence.
  • You have to have something you can describe in a sentence, draw on a napkin, explain in a lift journey.
  • Break it into little pieces
  • Completing something usually takes a lot more work then you were expecting,
  • Bring in people who can pull favours if you have to.
  • You have come this far and you have got a great idea.
  • It would be shame if you turned it into something second rate.