Imagine that. Someone in the business of making things understandable: instructions, forms, maps, guidebooks, your body, your country, your world.
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The “understanding business” would focus on helping people grasp fundamental concepts.
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It would aim to:
- Make complex data, like the U.S. Census, easier to understand.
- Provide clear, straightforward annual reports.
- Simplify insurance forms and loan applications.
- Help networks and newspapers make global news more comprehensible.
- Ensure that government information is truly accessible to the public.
- Help consumers understand their phone and electric bills.
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We need to treat understanding as a business in itself.