• Innovation happens when you implement an idea thats new for your organisations.
  • It can be a new creative idea or an existing idea. But its something that creates change within the system.
  • Its your responsibility to work with great ideas as there will be huge variety in quality.

Existing Ideas:

Ideas you have spotted elsewhere. New to you, but not to the world.

Creative ideas:

These are ideas you have generated using a creative process. You started with information, applied imagination and ended up with something you have not seen before.


A lot of innovation is focused on existing ideas which is absolutely fine. Most digital transformation are often comes under the remit of innovation, implementing existing problems that other companies are using. There is nothing wrong with that. The companies who created the platform you are implementing have invested in the creative thinking, so you don’t have to.

Other companies borrow innovations from different industries. Ex: Meat packing plant to automobiles assembly disassembly to assembly


Creativity is the creation of a new idea. Innovation is the implementation of an idea that’s new to the organization