• Do have more experiences or think more about your experiences than others.

  • If you don’t have enough experience(dots), you end up with linear solutions without a broader perspective on the problem.

  • The broader one’s understanding of the human Experience, the better design we will have.

  • Steve Jobs has spent a lifetime exploring new and unrelated things.

    • the art of calligraphy
    • meditation practices in an Indian Ashram
    • the fine details of Mercedes Benz
  • Research by 3 professors for “The Innovators DNA” - Identical twin - diff experience experiment

  • Steve Jobs make conscious decision to make association and connecting seemingly unrelated things.